“I love India! I hate India!” These are the two diverse answers Indian travel blogger Sankara gets about the country of extremes. India, this means: vibrant mega cities, stunning architecture, colorful saris, the place of origin of Yoga and beguiling odors. However also extreme poverty, an unfair caste system and tremendous environmental pollution characterize the South Asian state. Nevertheless, India ranks number one in a study that describes consumer behavior toward environmentally sustainable consumption worldwide. Thanks to people as blogger Sankara and hotelier George Dominic.